家具文化节，主要突出家具文化的内涵。通过承办中国家具文化节挖掘其文化节内涵，来进一步提升中国家具的个体――乐从家具的品牌与品位，更新家具商的经营理念，促进家具的生产、销售。
当乐从人开始解读其家具业发展足迹的时候，他们深切地体会到，大智大勇的人应该立刻挥起家具文化的旗帜，扬起了品牌建设的风帆，从提升行业整体素质，增强整体核心竞争力的深度，打造彩色乐从、品牌乐从、文化乐从，再一次引领着中国家具业向可持续发展的道路大踏步前进。
乐从承办2005中国家具文化节，将初次展示乐从作为“世界最大的家具市场和国际名牌产品的集散地”的统一形象。中国（乐从）国际家具博览会的全面升级、脱胎换骨，在不断地提升乐从家具品牌国际化水平的同时，也将有力地推动乐从向国际家具物流中心的宏伟目标，实现从家博会向文化节的转型。
任何商品都有其文化本源，商品是一种文化的载体，是一定文化本源的表达。家具也不例外，无论是中式的、欧式的，古典派还是自然派的，它们都渗透和表达了时代的语言和符号。因而，当一种商品投放市场，消费者接受或购买了这种商品，就等于接受了这种产品所代表的观念和文化。用这种商品作为文化载体，通过市场交换可以客观地反映出消费者在物质和精神上的价值取向和文化要素的需求。
如何使家具产业升级，精明的乐从人由此想到了文化经济，决定承担起承办中国家具文化节的重任、扬起文化的大旗，以文化的形式拉动家具经济，为企业创造良好的商贸环境，促进企业的良性发展。
乐从藉举办国际性的家具盛会之机，成功地扩大了乐从整体形象的宣传，提高了乐从在世界家具业界的知名度，并借此促进了整个乐从家具物流环境的改善，更好地推动乐从家具贸易走上专业化、现代化和国际化的轨道。进一步提升乐从家具业的整体形象，稳固"商贸之都"的地位。
由于物化在商品中的价值观念、文化要素及其所表征的时代特征，是一定社会文化和社会环境影响的产物。而这种影响由时代、地域、阶层、文化认知度和社会习俗等因素所制约，呈现不同的形态和差异。这在家具的生产中表现尤为突出，有京作、苏作、广作和鲁作等地域特性的区分，又有中式、欧式、古典、现代之区别。
商品是生产者、经营者以及消费者的价值取向、文化、消费观念、审美情趣、个性需求乃至宗教信仰、风俗习惯的综合反映，所以任何商品包括家具的市场营销就不可避免要受到地域文化、社会文化与消费文化的影响，形成不同的市场营销格局。不同的层面的消费群体在满足精神需求的消费过程中，他们表现出的价值需求、文化心态、消费特征和文化倾向都集中表现为一种消费文化现象。
没有文化就没有生命力，举办家具文化节，是乐从家具进一步提升与发展的需要。首次引入家具文化元素，标志着乐从开始全面挖掘中国家具商都的文化底蕴。弘扬和发展中国家具文化，提升中国家具设计在世界家具业界的知名度和地位，促进了中国和国际家具业的交流与合作。
Furniture Fair Turning Over A New Leaf
Cultural Festival Full of Meaning
The China Furniture Cultural Festival will, giving prominence to the connotation of furniture culture, discover the cultural connotation to further upgrade the brand and grade of Lecong furniture, renew the operating concept of furniture businessmen, and promote the production and sale of furniture.
When Lecong people start to unscramble the development course of their furniture industry, they deeply realize that the men of great wisdom shall immediately wave the flag of furniture culture, set the sail of brand construction, and, aiming at advancing the overall quality of the industry and enhancing the integrated core competitiveness, create a colorful Lecong, brand Lecong and cultural Lecong, leading the furniture industry in China to march into sustainable development in full stride once again.
Lecong will, by holding China Furniture Cultural Festival 2005, reveal its image as “the biggest furniture market in the world and the distributing center of international famous products” for the first time. China (Lecong) International Furniture Fair will be upgraded comprehensively and turn over a new leaf, so that to effectively impel Lecong to achieve the great target of becoming an international furniture logistics center while constantly advancing the internationalization level of Lecong furniture brands, turning the Furniture Fair into a Culture Festival.
All commodities are provided with cultural origin; the commodity is carrying a kind of culture, and expressing some cultural origin. There is no exception to furniture, Chinese or European, classical or natural, all carrying and expressing the language and symbol of an age. Thus, if the consumers accept or buy the commodity when it comes onto the market, which means they accept the concept and culture represented by this commodity. With the commodity as a cultural carrier, market exchange can objectively reflect the value orientation and demand for cultural elements required by the consumers materially and mentally.
How to upgrade the furniture industry? The sharp-sighted Lecong people have culture economy in mind, and decide to wield the flag of Chinese furniture culture, to drive furniture economy by the way of culture, to achieve the objective of “developing trade based upon culture”, and create favorable trading environment to promote the positive development of enterprises.
Taking the opportunity of holding this international grand gathering of furniture, Lecong successfully enlarges the promotion of the integrated image of Lecong, enhances the popularity of Lecong in the furniture industry of the world, and by which means Lecong people hasten the improvement of the overall furniture logistics environment in Lecong, effectively impel the furniture trade in Lecong to walk up to specialization, modernization and internationalization, further upgrade the integrated image of the furniture industry in Lecong, and strengthen the status of the “Trade Center”.
The values, cultural elements and time features represented by the commodities are the products of certain social culture and social environmental impact. While such kind of impact, restricted by various factors such as the era, region, walk of life, cultural cognition and folk way etc, presents various forms and differences. It is especially obvious in the production of furniture, which may vary in terms of regional features as Beijing, Jiangsu, Guangdong and Shandong etc, or design styles as Chinese, European, classical and modern.
The commodities are overall reflection of the producers, operators and consumers in terms of value orientation, culture, consumption concept, aesthetic appeal, individual demand and even religious belief, habits and customs, therefore the marketing of any commodity including furniture is inevitably influenced by regional culture, social culture and consumption culture, which forms various marketing structures. In the process of consumption meeting psychical demand, the value demand, cultural psychology, consumption features and cultural tendency represented by the consumer segments of various levels are intensively displayed as one kind of consumption culture.
Vitality will not exist without culture, to hold the China Furniture Cultural Festival is required for further improving and developing Lecong furniture. Lecong Furniture Fair introduces furniture culture elements for the first time, which indicates that Lecong starts to discover the cultural connotation of this furniture trade center, carry forward and develop the furniture culture of China, upgrade the popularity and status of Chinese furniture design in the world furniture industry, promote the communication and cooperation between China and international furniture industry.
