在过去的五年里,乐从家具业随着广东家具行业及商业经济同步发展,尤其是家具出口经历了不平凡的、十分重要的发展时期。在党的“十六大”精神鼓舞下,在中国加入“WTO”的强势推动下,在各级政府部门的大力支持下,在各家具协会的积极倡导帮助下,在众多家具出口企业共同努力下,乐从家具出口日渐成熟,家具出口取得了长足增长,家具出口市场逐步多元化。
据不完全统计,广东作为全国家具最重要的生产、流通、出口基地,家具生产企业约6000家,从业人数100余万人。乐从的家具市场总面积达300万平方米,共有3,400多家来自海内外的家具生产厂家和经销商在这里兼营批发和零售,从业人员超过5万人。今年1~4月份,以乐从为主要销售地的顺德家具在本地港口的出口总额就超过了9300万美元,同比增长超过30%,是全国以至全东南亚最大的家具交易中心和集散地。
古人云:“以人为镜,可以明得失,以史为镜,可以知兴替”。追溯乐从家具行业20多年来的发展历史,回首乐从家具业走过的风风雨雨,在四面枭雄并起、外资不断涌入的今天,正值辉煌的乐从家具企业应该居安思危,更应该重新审视历史,从历史中攫取经验、吸取教训。寻求与时代接轨的可持续发展战略,是当前乐从家具业面临的重中之重。
今年初,我省制定了2005~2009年广东家具行业五年出口工作规划,其内容丰富,目标明确,具有很强的参考性和指导性。未来5年,乐从家具业的发展规划将遵循上级的工作安排和策略,并结合自身条件谋求更大的突破。
一、建立完善乐从家具货运中心,提升市场营销机能
要使乐从家具货运畅通,首先就是要建立道路名称,标明该路段的商场名号,建立家具货运中心,集中办理家具运输业务。选择最合适的地点,建立家具货运中心,便于销售、运输、管理一体化,进一步将集仓库、运输、管理一体化,提高经营效率和效益。其次要加强规范经营的统一,所有经营货运的公司必须集中到家具货运中心经营。最后,完善家具市场管理专门机构,加强人员力度、加大管理力度,可对商场、货运公司征收一定的费用,用于管理。
二、建立乐从家具货运信息平台,发挥现代信息化的作用
在市场经济迅速发展的今天,物流信息化所起的作用越来重要。面对逢勃发展的乐从家具市场,必须建立家具货运信息平台,以信息系统为标准,建立一个集仓储管理、财务管理、运输管理、订单管理、家具产品管理和客户关系管理于一身的信息平台,通过基于Internet的信息平台真正实现了物流企业之间、运输企业与家具厂家、家具销售商之间、货运企业与客户之间的物流信息和物流功能的共享。
三、规范市场营运秩序
大力加强宣传力度,在多处设立货运中心的宣传标志,引导消费者自觉到货运中心办理,并进一步整顿规范现有的家具市场的交通秩序。在乐从家具业走向国际的今天,乐从的家具货运中心必须制定统一章程,制定行业准入规则,规范运输市场,做到标准化、规范化、法制化。为了树立良好的货运行业风气,建立和维护公平、公正、依法、有序的乐从家具货运市场竞争环境,保护经营者和消费者的正当权利,依照国家有关法律、法规和有关规定,制定《乐从家具货运行业文明服务规则》。这个规则是乐从家具货运行业规范服务的规则,又是行业各货运公司自律的公约。
Keeping Vigilant In Peace Time
Seeking For Sustainable Development Strategy
In the past five years, the furniture industry in Lecong grew together with the furniture industry and commercial economy in Guangdong, and particularly, furniture export went through an uncommon and important development period. Inspired by the spirit of the 16th National Congress of Communist Party of China, strongly impelled by China’s access to the WTO, vigorously supported by the government departments of all levels, actively advocated and helped by various furniture associations, in a common effort of numerous furniture export enterprises, furniture export in Lecong grows up day by day, the export value is increased rapidly, and the export market becomes multi-dimensional step by step.
According to the undercount, there are about 6,000 furniture manufacturers and more than 1,000,000 employees in Guangdong, the most important base of furniture production, circulation and export in China. The furniture markets in Lecong cover an area of 3 million square meters in total, where more than 3,400 furniture manufacturers and dealers from home and abroad are engaged in wholesale and retail, possessing more than 50,000 employees. In this January-April, the gross export of Shunde furniture delivered from local ports, with Lecong as the major place of sale, exceeds USD93,000,000, increased by 30% than the same period of last year. It is the biggest furniture trade and distributing center in China and even in Southeast Asia.
Just as the ancient saying, “Looking at the others, we may know our own success and failure; looking back on the history, we may know the rise and fall of nations”. Looking back on the over 20 years’ history full of frustrations of Lecong furniture industry, today when numerous forceful competitors appear and many foreign enterprises enter China, Lecong furniture enterprises in the brilliant days shall be vigilant in peace time, and even integrate the history, survey the history, snatch experiences and draw lessons from the history. Looking after sustainable development strategy in line with the age is the task of top priority for the furniture industry of Lecong at present.
At the beginning of this year, Guangdong province constituted a five-year (2005~2009) working plan for the export of furniture industry in Guangdong, with rich content, definite objectives and effective instruction. In the next five years, the development planning for the furniture industry of Shunde will keep to the organization and strategy by the higher authorities, and try for further breakthrough in combination with the conditions of own.
I. Build and Perfect Lecong Furniture Transport Center, Advance Marketing Function
To smooth furniture transport in Lecong, first of all, we shall name the roads, mark the name of the marketplace in this section clearly, and build a furniture transport center to deal with furniture transport operation intensively. An optimum location shall be selected to build a furniture transport center to integrate sale, transport and management, and further integrate storage, transport and management, so that to improve the operating efficiency and benefit. Secondly, we shall enhance and normalize the operation; all transport companies must be gathered in furniture transport center. Lastly, we shall perfect specialized agency for the management of furniture market, strengthen people power and management, and levy certain charge on the transport companies for management.
II. Build Lecong Furniture Transport Information Platform, Call Informatization Into Play
Logistics informatization plays a more and more important role today when the market economy is developed rapidly. In view of the flourishing furniture market in Lecong, a furniture transport information platform must be built in line with the information system, integrating storage management, financial control, transport management, order control, furniture product management and client relation management, so that to share logistics information and functions between logistics enterprises, transport companies and furniture manufacturers and dealers, transport companies and clients.
III. Normalize the Operation Order of Market
We shall vigorously enhance promotion by setting up the signs of transport center at many places to lead the consumers to the transport center, and further reorganize and normalize the traffic order of the existing furniture market. Today when the furniture industry of Lecong is approaching the world, we must constitute uniform regulations for Lecong furniture transport center, and trade access rule to normalize transport market for standardization, normalization and legalization. To foster favorable atmosphere in carrying trade, establish and maintain fair, just, legal and orderly environment of competition for Lecong furniture transport market, protect legitimate rights and interests of the operators and consumers, we shall, in conformity to the relevant laws, acts and regulations of China, constitute the <Regulation on Polite Service for Lecong Furniture Transport>. This is not only a regulation for normalizing furniture transport service in Lecong, but also a joint pledge of various transport companies for self-discipline.